St Michael's Fellowship has been supporting vulnerable parents and children in London since 1903. While their programs transformed lives, their email marketing needed expert refinement to maximise donor engagement and support their vital work.

While St Michael’s Fellowship ran impactful programs and campaigns, some of their digital communications weren’t matching that excellence—particularly in email marketing, where three critical gaps stood out:

• Functional but unoptimized Mailchimp campaigns

• Missed opportunities to nurture donor relationships

• Needed clear KPIs and strategic direction

We provided targeted expertise to elevate their existing email strategy—not through an overhaul, but through strategic refinement. Our engagement focused on:

• Diagnostic audit of current campaigns to spotlight quick wins

• Practical recommendations for CTAs, automations, and analytics

• Strategy sessions to align email efforts with broader comms goals

• KPI framework to measure incremental improvements

The true measure of this engagement wasn’t just in documents or recommendations—it was in the tangible shifts we saw within St Michael’s team:

• Actionable improvements implemented – Upgraded email workflows went live promptly

• Strategic confidence unlocked – Team now makes data-driven decisions independently

• ‍Clear success metrics established – With KPIs to track open rates, engagement, and donor retention