Let’s face it, charity management isn’t easy.
But one thing we know can help big-time is the strategic adoption of digital tools to streamline activities and support in your operations.
This year, the relevance of cutting-edge technologies becomes even more crucial for charities to navigate the intricacies of their missions successfully.
To give a helping hand, we’ve put together a list of the key resources and tools we think you need to have the best 2024.
A cornerstone for charities is effective donor management, and robust systems are imperative. Platforms like Donorfy, Charity Digital Exchange, and Salesforce for Nonprofits provide holistic solutions, offering insights into donor preferences, engagement histories, and giving patterns. These platforms empower charities to build lasting relationships with their supporters.
For charities seeking to amplify their messages and engage with supporters, dedicated social media management platforms are essential. Consider tools like Hootsuite, Buffer, and Later.com to efficiently schedule posts, monitor engagement, and analyse performance across various social channels. Many of these platforms offer discounted rates for non-profits which make them a steal!
Digital fundraising is evolving, and platforms with advanced features are instrumental for success. Platforms such as JustGiving, Virgin Money Giving, and Enthuse not only provide user-friendly donation experiences but also offer features like peer-to-peer fundraising and detailed campaign analytics.
Email communication remains paramount for charities, and in 2024, automation is key to maximising its impact. Platforms like Mailchimp, ActiveCampaign, and HubSpot offer sophisticated email marketing automation features, allowing charities to segment audiences, personalise messages, and set up automated workflows.
Naturally, you will be dealing with various documents within your organisation and
cloud-based systems are indispensable for this. Platforms like Google Workspace, Microsoft 365, and Dropbox Business offer secure and collaborative platforms for storing, sharing, and editing documents. If you aren’t using one of these already, we would recommend considering the switch this year.
Data-driven decision-making is pivotal for UK charities, and analytics tools play a key role. Platforms such as Google Analytics, Tableau, and Power BI provide insights into website traffic, donor behavior, and campaign performance.
Embracing these must-have digital resources will not only enhance efficiency and growth but also position your organisation for a future where technology and purpose-driven initiatives intersect for transformative outcomes.
Your Go-To Marketing Resource.
A brand style guide is the rulebook for your charity’s visual and verbal identity. It ensures consistency across all communications, from your website to your social media posts, and helps build a strong, recognisable brand. But how do you create one? Here’s a step-by-step guide to developing a brand style guide that reflects your charity’s mission and values.
In a crowded and competitive charity sector, standing out is more important than ever. That’s where branding comes in.A strong brand isn’t just a logo or a colour scheme—it’s the essence of who you are, what you stand for, and how you connect with your audience. For charities, effective branding is crucial for building trust, recognition, and long-term support.Here’s why branding matters and how to get it right.
Email marketing is a powerful tool for charities, but managing campaigns manually can be time-consuming and inefficient. That’s where automation comes in. By automating repetitive tasks, you can save time, personalise your outreach, and ensure your supporters receive timely, relevant messages. Here’s how to use automation to streamline your charity’s email marketing.
A well-crafted newsletter is one of the most powerful tools in a charity’s marketing arsenal. It keeps supporters engaged, shares impactful stories, and drives action—whether that’s donating, volunteering, or simply spreading the word. But what makes a charity newsletter truly effective? Here’s a breakdown of the key elements that make up a high-converting newsletter.
Email marketing is one of the most cost-effective ways for charities to engage supporters, share updates, and drive donations. But with so many tools available, how do you choose the right one—especially when you’re on a tight budget? Here’s a rundown of the best email marketing tools for charities, along with tips to make the most of them.
Social media is a powerful tool for charities to raise awareness, engage supporters, and drive action. But how do you know if your efforts are paying off? Measuring the success of your social media campaigns is essential to understand what’s working, what’s not, and where to focus your resources. Here’s a guide to tracking and evaluating your charity’s social media performance.
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