In the digital age, your charity’s website is often the first impression you make on potential donors, volunteers, and supporters.
But if your site is slow or inaccessible, you risk losing their interest—and their support.
Here’s why website speed and accessibility are non-negotiable for charities and how you can improve both.
The Importance of Website Speed
Did you know that 40% of visitors will abandon a website if it takes more than 3 seconds to load? For charities, this could mean losing out on vital donations or volunteer sign-ups. A slow website not only frustrates users but also harms your search engine rankings, making it harder for people to find you in the first place.
Tips to Improve Website Speed:
The Importance of Accessibility
Accessibility ensures that everyone, including people with disabilities, can use your website. For charities, this is not just a legal requirement under the Equality Act 2010—it’s a moral imperative. An accessible website demonstrates your commitment to inclusivity and broadens your reach to potential supporters.
Tips to Improve Accessibility:
The Impact on Donor Trust
A fast, accessible website isn’t just about functionality—it’s about trust. Donors are more likely to support charities that demonstrate professionalism and inclusivity. A slow or inaccessible site can create the impression that your charity is outdated or doesn’t care about its audience.
Real-World Benefits
By prioritising website speed and accessibility, your charity can create a better user experience, build trust, and ultimately drive more support for your cause.
Remember, your website is a reflection of your values—make sure it’s fast, inclusive, and ready to inspire action.
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